IT teams frequently hear complaints:

“I can’t log in”

“It keeps asking for verification”

“I’m stuck in a login loop”

When authentication systems are fragmented or poorly designed, security becomes a productivity blocker. Users find workarounds. MFA gets disabled “temporarily.” Password sharing creeps back in. The issue isn’t SSO or MFA themselves. It’s how they’re deployed.

Common mistakes include:

Different MFA rules across applications

Multiple identity systems managing the same users

No clear visibility into authentication failures

A centralized identity platform changes this dynamic. When authentication rules are defined once and enforced everywhere, login behavior becomes predictable — for both users and IT teams. Good security should be invisible when everything is normal, and obvious only when something is wrong.